I see a huge opportunity in using a tracking tool like JIRA to boost team productivity. As a consultant, I've done several mandates around that theme and the results are always amazing. Yet, I find it difficult to express that value when working on sales opportunities. Fortune Magazine recently published an article about Atlassian, How Atlassian, a favorite with software developers, is redefining business collaboration, and the example it contained shows exactly the challenge I'm dealing with. This blog post will explore that challenge.